eBay

eBay has been advertising a new slogan: "It's more fun when you win it!"

This slogan beat out of variety of other competitors, such as:
"It's more fun when you pay more for shipping than the actual item itself"
"It's more fun when you wait 4 weeks for your product to arrive!"
"It's more fun when you buy from a Burmese scam artist!"
and of course "It's more fun when your purchase bears no resemblance to the quality of the picture you saw online!"