Investors may be interested to learn that last week it was announced that The Weather Channel will be put up for sale.I have a better idea: why not start your own weather channel? Because, seriously, what is anyone actually buying here? An uninventive name? A standard type font on 80s-computer-screen blue background logo that even the worst of first year graphic design students could have whipped together after an all-night drinking binge? Access to weather information that can be readily obtained anywhere else at any moment?
Actually, maybe investors would be interested in a cadre of shows who's names no one knows or remembers, or the contracts of forgettable on-air talent who weren't able to secure better jobs as anchors at small market CW affiliates.
Though if someone did buy it, you could implement this delightful new slogan:
"The Weather Channel -- The most inconvenient way to get your weather!"
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